Game Content and Brand Usage Rules

We know that fans, players, and creators enjoy our games and often want to use our intellectual property in fun, creative ways to share with the community. We want to support that creativity while helping everyone feel welcome in the Drillimation Danmaku Universe community. We also understand that some creators may choose to sell what they make. These guidelines are here to clearly explain what is and is not allowed when using any Drillimation name, brand, or assets in your work. To help make things clear:

“Name” refers to any game title, tagline, feature name, event name, or other name connected to the studio or its games. This also includes names that are close enough to the studio’s name that they could cause confusion.
“Brand” refers to names, logos, fonts, textures, and other distinctive visual or stylistic elements associated with any part of the games.
“Assets” refers to source code, software, graphics, textures, images, models, music, sound effects, and screenshots from any of the games.

Target Audience

These guidelines are intended for the Drillimation Danmaku Universe community, including players, fans, content creators, and anyone interested in using game-related names, branding, or assets in a respectful and creative way. This does not mean you can use Drillimation Danmaku Universe content for commercial purposes, and if you are interested in proposing a formal partnership with us, you can submit a partnership proposal.

Legal Agreements

The Drillimation Systems End User License Agreement, Terms of Service, and Privacy Policy are important legal agreements that apply to your use of Drillimation Danmaku Universe products, the website, third-party accounts, and how disputes are handled. We encourage you to read them carefully so you understand your rights, responsibilities, and the guidelines below.

Changes to the Rules

Drillimation Systems may update these Rules from time to time. We encourage you to check back occasionally so you can stay informed and make sure your use of Drillimation Danmaku Universe content continues to follow the current guidelines. Any updates will take effect the next time you use the games, website, or other services.

Usage License

Drillimation Systems grants you a personal, non-exclusive, non-sublicensable, non-transferable, revocable, and limited license to use Drillimation Danmaku Universe names, brands, assets, and derivative works made from them. Please keep in mind that Drillimation Systems continues to own all related rights, and this permission may be revoked at any time if we believe these Rules have been violated. If you find content that appears to violate these Rules, please contact Drillimation through the contact form on our website. We review reported content regularly and will act when appropriate. We cannot provide legal advice about whether a specific work complies with these Rules, so if you are unsure, please consult your own legal counsel.

If you are sharing content that includes Drillimation Danmaku Universe material, you must include the following disclosure on your product, listing, description, website, and all other related materials:

(name of the Drillimation game) © Drillimation Systems Co., Ltd. This was created under the Game Content and Brand Usage Rules using assets from (game) and is not sponsored or endorsed by Drillimation Systems.

Please note that some Drillimation games may include material for which Drillimation does not own all rights. For example, Drillimation does not own the rights to the Touhou Project characters or locations featured in the Touhou Project NES Demakes, Mythos of Phantasmagoria, or Emiverse subseries. If your content uses material like this, you are responsible for making sure your use also respects the rights of the original owners.

What You Can Do with Drillimation Intellectual Property

You may create and share videos, livestreams, clips, and screenshots featuring Drillimation Danmaku Universe games on platforms such as YouTube and Twitch. You may also monetize that video content, provided it follows these Rules and all applicable platform policies.
You may enter into sponsorship deals related to your content, provided the sponsor and the promoted products or services follow these Rules and are not unlawful, harmful, offensive, pornographic, lewd, discriminatory, or otherwise inappropriate for the audience of the games.
You may create and share non-commercial fanart, cosplay, crafts, and other original creative works inspired by the Drillimation Danmaku Universe, if they follow these Rules and do not imply official endorsement.
You may create and share reviews, commentary, guides, tutorials, and other community discussion content about the games, including content that shows gameplay, assets, or screenshots when used in a way that follows these Rules.
You may use game audio, including soundtracks, sound effects, and other music from the games, only when it is synchronized with a visual presentation, such as over credits or timed to on-screen action. This permission does not include any master rights. You may also create arrangements of game tracks, and you are granted the mechanical rights needed to do so, provided those arrangements continue to follow these Rules and are not sold for money on streaming services and storefronts. Read more about using game audio here.
You may create and share fangames and fan apps only if they are offered for free, clearly presented as unofficial, include the required disclosure where applicable, and otherwise comply with these Rules.
You may create and share other non-commercial derivative works that use Drillimation names, brands, or assets, provided they follow these Rules, include any required disclosure, and respect that all related intellectual property rights remain with Drillimation Systems.
You may create and share free, unofficial mods for Drillimation games, provided the mods comply with these Rules, do not include or distribute standalone game assets or source files except as necessary for the mod to function, do not bypass security or access controls, do not enable cheating or other harmful behavior, and do not imply official endorsement by Drillimation Systems. Read more in the modding section of the End User License Agreement here.
You may use your content to enter contests or sweepstakes, provided the organizer agrees to follow these Rules and the use of Drillimation names, brands, or assets remains otherwise compliant with them.

What You Cannot Do with Drillimation Intellectual Property

You cannot create or share content that is unlawful, harmful, offensive, pornographic, lewd, discriminatory, or otherwise inappropriate for the audience of the games. If you find material that appears to violate these Rules, please review the reporting guidelines of the platform where it is hosted first. If the platform does not remove the content, you may then report it to Drillimation as described in the Usage License section. Check our Best Practices page for more information on how to conform to this rule.
These Rules do not give permission for commercial use unless Drillimation has approved it separately in writing. For example, fangames may be created and shared only if they are offered for free, and fan apps must also be free and may not earn money through advertising, paid access, or similar monetization methods.
These Rules do not allow the use of photographs of Drillimation staff members. We are committed to respecting and protecting the personality and privacy rights of our team.
You cannot state or suggest that your project, product, or content is official, approved, sponsored, or endorsed by Drillimation unless we have given you written permission.
You cannot design or present your content in a way that could reasonably make people think it is an official Drillimation game, website, account, product, or announcement.
You cannot sell, redistribute, or provide standalone game assets, source files, or asset packs taken from our games, whether in original or lightly modified form.
You cannot use Drillimation names, brands, or assets in connection with cheats, hacks, malware, scams, phishing, or any other deceptive, illegal, or harmful activity.
You cannot use Drillimation’s intellectual property in any way that infringes the rights of others, including privacy, publicity, or other intellectual property rights.
You cannot use Drillimation names, brands, or assets to train, finetune, or develop artificial intelligence, machine learning models, or automated generative tools.

Trademark Guidelines

This section explains how to use Drillimation-owned trademarks properly, including the logos used to identify and promote our products. When referring to Drillimation or any of its products, please use the full, original name. To help avoid confusion, do not include any Drillimation trademark in your pseudonym, username, web address, or other product name in a way that could make people think you are an official Drillimation channel, product, or affiliate. Under these rules:

Use Drillimation trademarks as adjectives, not as nouns or verbs.
Always capitalize Drillimation trademarks and use them in their full, correct form.
Do not use Drillimation trademarks as slang terms or in possessive form.
Because trademarks are proper adjectives, they should be followed by an appropriate generic term for the product or service they describe.
Do not abbreviate Drillimation trademarks unless Drillimation has expressly approved a shortened form.
Include a clear acknowledgement that the trademarks are owned by Drillimation Systems whenever such an acknowledgement is required.

Drillimation logos may be used only to accurately identify Drillimation or its products and only clearly, respectful, and not misleading. Please use logos as provided, keep them legible, and give them enough space so they are easy to recognize. You should not use a logo in a way that suggests your content is official, sponsored, or endorsed by Drillimation unless we have given written permission.

Do not stretch, crop, rotate, redraw, recolor, or otherwise alter Drillimation logos.
Do not combine Drillimation logos with other logos, symbols, or design elements in a way that creates a new mark or could cause confusion.
Do not place Drillimation logos on busy backgrounds or use them at sizes or in contexts where they are difficult to read or recognize.
Do not use Drillimation logos on merchandise, product packaging, app icons, social media profile images, or store pages without written permission.

drillimation_brand_guidelines_2023 Download

Violations of the Rules and Sanctions

If you are found to have violated these Rules, Drillimation Systems may contact you to explain the issue and request that it be corrected. If the violation is serious, repeated, or not resolved within a reasonable time, we may suspend or revoke the permissions granted under these Rules, request removal of the content, or take other appropriate action.

Copyright and trademark infringement are taken seriously. Drillimation Systems reserves the right to protect its intellectual property through any appropriate means, including requesting the removal of infringing content, revoking permissions granted under these Rules, and pursuing legal action when necessary. Nothing in these Rules limits any rights or remedies available to Drillimation Systems under applicable intellectual property, unfair competition, privacy, publicity, or other laws.

There may be situations where you or your clients need more flexibility for a use that is not covered by these Rules. In those cases, you should contact Drillimation Systems in advance to request separate written permission or discuss a custom agreement. Any such permission must be approved by Drillimation Systems in writing before the use begins.